In competitive sales environments, teams need effective tools to engage leads efficiently. Orum is an
AI-powered platform designed to automate dialing, improve outreach, and drive more live
conversations, all while boosting sales productivity. This article explores Orum’s features, benefits,
pricing, and impact on modern sales workflows.
Description
Orum is an AI-driven live conversation platform that streamlines outbound calling and lead
engagement for sales teams. By automating dialing, enhancing team collaboration, and providing
actionable insights, Orum empowers sales reps to increase their call volume and connect rates. Its
suite of tools — from the AI Dialer to Salesfloor and advanced analytics — enables sales teams to
optimize workflow, reduce time spent on manual tasks, and improve overall pipeline quality.
Features
Orum provides several features to support sales engagement:
AI Dialer: Automates dialing and connects reps with live leads, reducing time on manual
tasks and allowing for higher call volumes.
Salesfloor: Creates a virtual sales environment that simulates the energy of an in-person
sales floor, enhancing team morale and productivity.
Analytics: Delivers in-depth analytics and insights, helping sales managers identify coaching
opportunities and track performance.
Call Library: Provides a repository for recorded calls, enabling reps and managers to review
and learn from past conversations.
Integrations: Seamlessly integrates with CRM tools like Salesforce, HubSpot, Salesloft, and
Outreach, streamlining data flow across platforms.
Security & Compliance: Ensures data privacy and compliance with industry standards,
making it suitable for data-sensitive industries.
How It Works
Orum is designed to fit seamlessly into sales workflows:
1. Automated Dialing: Reps initiate outbound calling campaigns, and Orum’s AI Dialer
automates the dialing process, minimizing wait times between calls.
2. Live Conversation Engagement: The platform connects reps to leads instantly, allowing for
higher productivity and reduced call abandonment.
3. Performance Tracking: Managers can access real-time analytics on call volume, connection
rates, and outcomes, aiding in data-driven coaching.
4. Integration with CRM: Orum syncs call data with CRMs, ensuring that all relevant insights
are centralized within the team’s existing tools.
Use Cases
Orum supports a variety of sales-related scenarios:
Outbound Sales Campaigns: Ideal for sales teams looking to maximize lead engagement and
connect rates in outbound calling.
Sales Team Collaboration: The Salesfloor feature enhances team energy and fosters a
collaborative environment for remote or distributed teams.
Pipeline Building: Helps sales development reps build pipelines effectively by automating
repetitive tasks and focusing on live conversations.
Sales Coaching: Analytics and Call Library provide managers with tools to evaluate rep
performance and coach based on real call data.
Pricing
Orum offers customized pricing based on team size, required features, and CRM integrations. For
specific pricing and plan details, users can request a quote directly from Orum’s website or schedule
a demo for an in-depth product overview.
Strengths
Increases Call Volume and Efficiency: The AI Dialer automates dialing, enabling sales reps to
focus more on conversations and less on dialing.
Data-Driven Insights: Advanced analytics provide actionable insights for managers,
improving team performance and training.
Integrated CRM Workflow: Seamlessly integrates with popular CRM platforms, ensuring all
data is organized and accessible.
Optimized for Team Collaboration: The Salesfloor feature fosters a supportive, competitive
atmosphere among sales reps, boosting morale.
User-Friendly Interface: Designed to be intuitive for both sales reps and managers, requiring
minimal onboarding.
Drawbacks
Primarily for High-Volume Calling: Orum is best suited for sales teams that rely heavily on
outbound calling, which may not be ideal for all sales strategies.
Internet-Dependent: As a cloud-based tool, Orum requires a stable internet connection,
which may impact accessibility for certain users.
Advanced Features for Larger Teams: Some of Orum’s benefits may be more noticeable for
mid-to-large teams focused on scaling outreach.
Comparison with Other Tools
Compared to similar platforms like Outreach and Salesloft, Orum specializes in live call automation
and high-volume outbound sales. While Outreach and Salesloft also offer CRM integration and sales
engagement features, Orum’s strength lies in its AI-powered dialing, enabling reps to make more
calls in less time. Orum’s focus on real-time calling productivity and Salesfloor feature make it a
unique choice for teams that prioritize live conversation engagement.
Customer Reviews and Testimonials
Users praise Orum for increasing call efficiency and connection rates, with many sales teams
reporting higher productivity. The Salesfloor feature receives positive feedback for fostering a high-
energy environment, and the analytics dashboard is valued for its detailed insights into rep
performance. Many customers also highlight the platform’s CRM integration as a key benefit,
streamlining data organization and tracking.
Conclusion
Orum is an innovative live conversation platform that leverages AI to enhance outbound calling,
sales team collaboration, and real-time performance tracking. Designed to support high-volume
sales teams, it offers tools that streamline manual tasks, enabling reps to maximize live interactions
with leads. For companies looking to improve outbound sales performance and team cohesion,
Orum is a valuable addition to the sales stack.
For more information or to schedule a demo, visit Orum’s official website.
