Robly is an email marketing platform that leverages AI-powered features to help businesses increase email open rates and engage with their audience more effectively. The platform offers unique tools such as OpenGen™, which automatically sends follow-up emails to contacts who didn’t open the first email, and RoblyAI, which predicts the optimal time to send emails based on each recipient’s behavior.
Unlike traditional email marketing platforms that rely on manual segmentation and scheduled blasts, Robly’s AI technology ensures that each email is delivered at the best possible time, increasing the chances of engagement. Robly also provides automation workflows, customizable email templates, and real-time analytics to help users track the performance of their campaigns.
Designed for small businesses, nonprofits, and agencies, Robly focuses on ease of use, increased engagement, and time-saving automation tools that help users maximize the ROI of their email campaigns.
Key Features of Robly
Robly offers several unique features that set it apart from traditional email marketing platforms. Below are some of its most notable features:
1. OpenGen™ (Automated Follow-Up Emails)
One of Robly’s standout features is OpenGen™, which automatically resends emails to recipients who didn’t open the original email. This follow-up email can be sent with different subject lines to improve open rates and ensure that your message reaches more people.
✅ Key Capabilities:
- Automatically resend emails to unengaged recipients
- Customize follow-up subject lines
- Increase email open rates by 50% or more
2. RoblyAI (AI-Driven Send Time Optimization)
RoblyAI uses artificial intelligence to determine the best time to send emails to each subscriber based on their previous engagement behavior. This ensures that emails are delivered at the time when recipients are most likely to open them.
✅ Key Capabilities:
- Personalized send times for each contact
- Increased engagement through AI-driven predictions
- Continuous learning based on recipient behavior
3. Drag-and-Drop Email Builder
Robly offers an easy-to-use drag-and-drop email builder that allows users to create professional-looking emails without any coding knowledge. Users can customize templates, add images and videos, and personalize content to match their brand.
✅ Key Capabilities:
- Customizable email templates
- Mobile-responsive designs
- Image and video integration
- Drag-and-drop functionality
4. List Management and Segmentation
Robly makes it easy to manage your contact lists and segment your audience based on demographics, purchase history, and engagement behavior. This helps users target the right audience with personalized email content.
✅ Key Capabilities:
- Import and export contact lists
- Create segments based on behavior and demographics
- GDPR-compliant list management
5. Automation Workflows
Robly offers pre-built automation workflows to help businesses automate their email marketing efforts. Users can set up workflows for:
- Welcome series
- Drip campaigns
- Follow-ups
- Abandoned cart emails
✅ Key Capabilities:
- Trigger-based workflows
- Behavioral automation
- Customizable workflows
6. A/B Testing
Robly includes A/B testing tools that allow users to test different subject lines, email designs, and calls-to-action (CTAs) to see which version performs better.
✅ Key Capabilities:
- Test subject lines and content variations
- Track performance metrics in real-time
- Optimize campaigns based on data
7. Real-Time Analytics and Reporting
Robly provides detailed analytics to help users track the performance of their email campaigns. Users can monitor:
- Open rates
- Click-through rates
- Bounce rates
- Unsubscribe rates
These insights help businesses optimize their email marketing strategies and make data-driven decisions.
✅ Key Capabilities:
- Real-time performance tracking
- Customizable reports
- Conversion tracking
How Does Robly Work?
Robly simplifies the process of creating, managing, and optimizing email campaigns with its AI-driven tools. Here’s how the platform works:
Step 1: Sign Up and Log In
Create an account on Robly and log in to access the platform’s dashboard.
Step 2: Build Your Email Campaign
Use the drag-and-drop email builder to create your email or choose from pre-designed templates. Customize the email with images, videos, and personalized content.
Step 3: Manage Your Contact Lists
Import your subscriber list into Robly and use the list management tools to segment your audience and target the right people.
Step 4: Set Up Automation
Create automated workflows to send emails based on triggers, such as welcome emails for new subscribers or follow-ups for unengaged contacts.
Step 5: Launch Your Campaign and Track Performance
Once your campaign is ready, launch it and monitor its performance using real-time analytics. Use the insights to optimize future campaigns.
Use Cases for Robly
Robly can be used across various industries and business types to enhance email marketing efforts. Here are some common use cases:
1. Small Businesses
- Send personalized offers to customers
- Automate welcome emails
- Boost engagement with OpenGen™
2. Nonprofits
- Send donation requests
- Automate volunteer recruitment emails
- Engage donors with personalized content
3. E-Commerce Stores
- Send abandoned cart emails
- Promote new products
- Offer exclusive discounts
Robly Pricing
Robly offers custom pricing plans based on the size of your subscriber list. Users can choose between monthly or annual billing, with discounts available for annual payments.
Pricing Tiers
- Starter Plan – Suitable for small businesses with up to 2,500 contacts
- Professional Plan – For businesses with up to 10,000 contacts
- Enterprise Plan – Custom pricing for large businesses and agencies
For detailed pricing, visit the Robly Pricing Page.
Strengths of Robly
✅ Unique AI Features (OpenGen™ and RoblyAI) – Boost email engagement rates with automated follow-ups and AI-driven send time optimization.
✅ Easy-to-Use Email Builder – Create professional-looking emails with drag-and-drop functionality.
✅ Automation Workflows – Save time with trigger-based workflows and personalized emails.
✅ Real-Time Analytics – Track email performance and optimize campaigns using data-driven insights.
✅ GDPR Compliant – Ensures data privacy and security.
Drawbacks of Robly
❌ Custom Pricing – Pricing is not transparent, and users must request a quote.
❌ Limited Integrations – Compared to competitors like Mailchimp and Constant Contact, Robly offers fewer third-party integrations.
Comparison: Robly vs. Competitors
Compared to other email marketing platforms like Mailchimp, Constant Contact, and MailerLite, Robly stands out for its AI-driven features like OpenGen™ and RoblyAI. While Mailchimp and Constant Contact focus on general email marketing tools, Robly’s unique approach to increasing open rates through automated follow-ups makes it a great choice for small businesses looking to boost engagement without extensive manual effort. Additionally, Robly’s send time optimization feature provides a level of personalization that many competitors don’t offer.
Customer Reviews and Testimonials
- Emily S., Small Business Owner:
“Robly has helped us increase our open rates significantly with its OpenGen™ feature. It’s a game-changer for our email marketing!” - James T., Nonprofit Marketer:
“The automation tools and AI-driven features make managing our email campaigns much easier. Highly recommend Robly!”
Conclusion: Is Robly the Right Tool for You?
If you’re looking for an AI-powered email marketing platform that helps boost engagement rates through automated follow-ups and personalized send times, Robly is an excellent choice. With its unique features like OpenGen™ and RoblyAI, the platform is ideal for small businesses and nonprofits looking to maximize the ROI of their email marketing efforts.
For more information, visit Robly.
