TrueROAS

TrueROAS is an advanced ad tracking and attribution platform designed specifically for e-commerce businesses. In a post-iOS 14 world, where tracking user behavior has become more challenging, TrueROAS provides a solution to accurately measure Return on Ad Spend (ROAS) across multiple advertising channels like Facebook, Google, TikTok, and more. The platform helps businesses optimize their marketing budgets by identifying the most effective campaigns and channels, ensuring higher revenue and better performance.

Features of TrueROAS

1. Accurate Ad Attribution

TrueROAS leverages AI-driven algorithms to provide precise attribution of sales and conversions to the correct ads and campaigns. This ensures that businesses can clearly see which ad spend is driving revenue, even in the face of tracking limitations imposed by recent privacy changes.

2. Real-Time Data Tracking

TrueROAS offers real-time tracking, allowing users to monitor their ad campaigns as they happen. This feature enables businesses to adjust their marketing strategies on the fly, ensuring that resources are allocated to the most effective campaigns.

3. Comprehensive Dashboard

The platform provides an all-in-one dashboard that acts as a single source of truth for all ad performance data. Businesses can view campaign performance across various platforms, making it easier to analyze data and make informed decisions.

4. Integration with E-commerce Platforms

TrueROAS integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce. This integration allows for automatic order tracking and attribution without manual intervention, ensuring that all data is accurate and up-to-date.

5. GDPR and Privacy Compliance

The platform ensures compliance with GDPR and other privacy regulations, protecting customer data and maintaining user trust. This feature is essential in today’s digital landscape, where data privacy is a top concern for businesses and consumers alike.

How TrueROAS Works

1. Integration– Connect your e-commerce store and ad platforms, such as Facebook, Google, and TikTok, to TrueROAS for seamless tracking.
2. Data Collection– TrueROAS tracks every order from your e-commerce store and collects data from your ad platforms.
3. AI Attribution– The platform’s AI analyzes the data and attributes each sale to the appropriate ad, campaign, and channel.
4. Dashboard Reporting– Access real-time insights through the comprehensive dashboard to monitor campaign performance and track conversions.
5. Optimization– Use the accurate attribution data to optimize your marketing efforts, focusing on the highest-performing channels to maximize your ROAS.

Use Cases of TrueROAS

1. E-commerce Retailers

Online stores can leverage TrueROAS to identify which ad campaigns are driving sales and allocate their marketing budgets more effectively.

2. Digital Marketing Agencies

Agencies managing multiple client accounts can use TrueROAS to provide accurate attribution reports, improving client satisfaction and retention by showing clear results from ad spend.

3. Direct-to-Consumer (DTC) Brands

DTC brands can utilize TrueROAS to track the effectiveness of their digital marketing campaigns across different platforms, ensuring they get the best ROI from their ad spend.

Pricing

TrueROAS offers three pricing tiers to accommodate different business sizes and needs:

• Store Plan– Starting at $79 per month, this plan includes all essential features, including accurate attribution, real-time tracking, and reporting for a single store.
• Pro Plan– Starting at $299 per month, the Pro Plan supports multiple stores and team members, along with access to advanced features like custom reporting and a dedicated account manager.
• Unlimited Plan– Starting at $699 per month, this plan is tailored for businesses with over $500,000 in monthly sales. It includes all Pro features plus custom attribution models, priority support, and more.

All plans come with a 7-day free trial, allowing users to explore the platform before committing to a subscription.

Strengths of TrueROAS

• Accurate Tracking– Provides precise tracking across multiple advertising platforms, helping businesses make data-driven decisions.
• Real-Time Insights– The platform offers real-time reporting, enabling businesses to adjust their ad strategies quickly.
• User-Friendly Interface– TrueROAS features an intuitive dashboard that simplifies the process of analyzing advertising data.
• Seamless Integration– Integrates with popular e-commerce platforms like Shopify and WooCommerce for effortless data collection.
• Privacy Compliance– Ensures compliance with GDPR and other privacy regulations, protecting customer data.

Drawbacks of TrueROAS

• Initial Setup Complexity– Some users may find the initial setup process challenging, particularly when integrating multiple ad platforms.
• Limited Customization– While the platform offers robust features, some businesses may require more advanced customization options for reporting and attribution models.

Comparison with Other Tools

Compared to other ad attribution tools, TrueROAS stands out for its AI-driven approach to tracking and its focus on e-commerce businesses. Unlike traditional analytics platforms, TrueROAS provides a unified dashboard that accurately attributes sales to the correct ads, even across platforms that are difficult to track post-iOS 14 updates.

While some platforms require manual adjustments and reconciliation of data, TrueROAS automates the entire process, saving time and improving accuracy. Its real-time insights and seamless integration with e-commerce platforms give it a competitive edge over other attribution tools.

Customer Reviews and Testimonials

Users of TrueROAS have reported significant improvements in their marketing performance after implementing the platform. Many have noted that the accurate attribution data has allowed them to allocate their budgets more effectively, leading to higher ROAS and increased revenue.

One e-commerce retailer shared that, before using TrueROAS, they struggled to understand which ad campaigns were driving sales. After implementing the platform, they were able to clearly see which channels were most effective, allowing them to cut wasteful spending and focus on high-performing campaigns.

Another user praised the platform’s real-time insights, stating that it helped them make faster, more informed decisions about their ad strategies, leading to better overall campaign performance.

Conclusion

TrueROAS offers a comprehensive solution for e-commerce businesses looking to optimize their ad spend through accurate attribution and real-time tracking. The platform’s AI-driven approach ensures that every sale is attributed to the correct campaign, providing businesses with the insights they need to maximize their return on investment.

With features like seamless integration, a user-friendly dashboard, and GDPR compliance, TrueROAS simplifies the complex process of ad attribution. While there may be an initial learning curve, the long-term benefits of improved marketing performance and increased revenue make it a valuable tool for businesses aiming to scale their e-commerce operations.

For any e-commerce brand or digital marketing agency looking to achieve better ad performance and higher ROI, TrueROAS is a must-have solution.